The Mafia Offer: How to Presell your Product at 80% (!) Conversion Rate

godfatherWhether you are in a startup, or an innovator within an existing company, you face a big challenge. How do you know your product will succeed, when 9 out of 10 products fail? The bad news is: you don’t. Not even if you’ve talked with potential customers about your new product. Many of us who have been there (including myself) know that what these potential customers SAY in these interviews is often different from what they will DO.

The good news is: there is a way to find out with a high degree of certainty. And it doesn’t mean investing in product development and taking a jump in the dark (and risk losing a lot of your time and money to find out whether people are willing to pay for it or not).

What if I told you that you don’t have to build a product to start selling it. I have applied it successfully myself several times in different markets. The framework is called The Mafia Offer and if done correctly it can convert at a whopping 80%… It’s an offer you simply cannot refuse :-). Continue reading…

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Detailed 16 Step Guide to an Irresistible Sales Pitch

It's never like this. You have to earn your prospect's attention.

It’s never like this. You have to earn your prospect’s attention.

Attention is at a premium. You are just one of the many fighting for a piece of your prospect’s mind.

It doesn’t matter how good your product is, if your prospects are unaware of it.

All of your sweat, blood and tears have come down to this: how effectively can you paint a picture of a better world in your prospect’s mind’s eye?

And will they sign (up)?

It’s not something to leave to chance. Regardless of medium – a promo video, a landing page, a presentation deck – your pitch needs to be carefully constructed, finely tuned and in perfect shape.

What follows are 16 key ingredients for creating an irresistible sales pitch, guaranteed to capture the attention and imagination of your prospect, and convert promotion into sales. Continue reading…

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Good Businesses to Start While You are Employed

Do you dream about financial freedom, doing the work you love? Unfortunately, there are bills to pay. And when starting something new, you’re never 100% sure how things will work out. Wouldn’t it be cool if there would be a way to be sure you can earn a living before quitting your job? Liked the article? You […]

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The Ultimate Guide to Minimum Viable Products

Tiny habits minimum viable product

You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting […]

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How should Innovators Really Talk to their Customers?

How should Innovators Really Talk to their Customers?

You should listen to your customers. No, you shouldn’t, because “if I asked my customers what they wanted, they would have said: faster horses” (Henry Ford). So, what is it? Here’s the deal. Liked the article? You might also like our free course on building an automated scalable “growth engine” for your company: check it […]

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Detailed Guide: 8 Must-Have Elements of an Effective Landing Page

Highrise from 37 signals features the image and the testimonial of a customer as the central piece on their landing page. Interestingly, if you reload the landing page, the customer and the testimony changes

If only we could automate the biggest challenge any business faces: convincing prospects to buy. Or at least give us their permission to contact them. That’s exactly what a landing page does for you. Done well, and it can be a dream come true: it makes money while you sleep. No more expensive sales staff […]

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5 Reasons Why Solving the Right Problem Can Make You Rich

How a must have product impacts your customer

We’ve all heard this one: build a pain killer, not a vitamin. A must have, not a nice to have. Solving the right problem for the right customer – if you do it right – will get you rich. It’s (almost) as simple as that. But somehow it slips through the cracks. So, here are 5 […]

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5 Reasons why a Web Product will Beat the Pants off of any Bespoke Web Application

The sad reality of bespoke software development

Written by Vlad, Scott and Jan Make or buy? Commission a bespoke, custom made software application, or buy a refined, standalone product someone else is developing? You are lucky if you can choose. If the requirements fit, the choice should be a no brainer. Here are 5 reasons why a product always beats a bespoke […]

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