Whether you are in a startup, or an innovator within an existing company, you face a big challenge. How do you know your product will succeed, when 9 out of 10 products fail? The bad news is: you don’t. Not even if you’ve talked with potential customers about your new product. Many of us who have been there (including myself) know that what these potential customers SAY in these interviews is often different from what they will DO.
The good news is: there is a way to find out with a high degree of certainty. And it doesn’t mean investing in product development and taking a jump in the dark (and risk losing a lot of your time and money to find out whether people are willing to pay for it or not).
What if I told you that you don’t have to build a product to start selling it. I have applied it successfully myself several times in different markets. The framework is called The Mafia Offer and if done correctly it can convert at a whopping 80%… It’s an offer you simply cannot refuse :-). [Read more…]