Detailed 16 Step Guide to an Irresistible Sales Pitch

It's never like this. You have to earn your prospect's attention.

It’s never like this. You have to earn your prospect’s attention.

Attention is at a premium. You are just one of the many fighting for a piece of your prospect’s mind.

It doesn’t matter how good your product is, if your prospects are unaware of it.

All of your sweat, blood and tears have come down to this: how effectively can you paint a picture of a better world in your prospect’s mind’s eye?

And will they sign (up)?

It’s not something to leave to chance. Regardless of medium – a promo video, a landing page, a presentation deck – your pitch needs to be carefully constructed, finely tuned and in perfect shape.

What follows are 16 key ingredients for creating an irresistible sales pitch, guaranteed to capture the attention and imagination of your prospect, and convert promotion into sales. [Read more…]

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The Ultimate Guide to Minimum Viable Products

You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers.

But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting the product in their hands. And yes: asking money for it.

You want them to put their money where their mouth was.

Sure, but what if you do not have a product yet? This is where the minimum viable product comes to play. [Read more…]

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How should Innovators Really Talk to their Customers?

How should Innovators Really Talk to their Customers?

Make this moment count

You should listen to your customers. No, you shouldn’t, because “if I asked my customers what they wanted, they would have said: faster horses” (Henry Ford).

So, what is it?

Here’s the deal. [Read more…]

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Detailed Guide: 8 Must-Have Elements of an Effective Landing Page

The job of an effective landing page: convert your prospects; pull them down the sales funnel.

The job of an effective landing page: convert your prospects; pull them down the sales funnel.

If only we could automate the biggest challenge any business faces: convincing prospects to buy. Or at least give us their permission to contact them.

That’s exactly what a landing page does for you.

Done well, and it can be a dream come true: it makes money while you sleep. No more expensive sales staff with their good and bad days. You know exactly how much it costs, and how much it makes.

But making an effective landing page is not an easy job. Done poorly, it will end up being a very sad and lonely place.

What are the elements that make a difference between an effective landing page and a ghost town, visited only by an occasional tumbleweed? [Read more…]

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5 Reasons Why Solving the Right Problem Can Make You Rich

How a must have product impacts your customer

How a must have product impacts your customer

We’ve all heard this one: build a pain killer, not a vitamin. A must have, not a nice to have. Solving the right problem for the right customer – if you do it right – will get you rich.

It’s (almost) as simple as that.

But somehow it slips through the cracks. So, here are 5 good reasons why you should care. [Read more…]

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5 Reasons why a Web Product will Beat the Pants off of any Bespoke Web Application

Written by Vlad, Scott and Jan
Make or buy? Commission a bespoke, custom made software application, or buy a refined, standalone product someone else is developing? You are lucky if you can choose. If the requirements fit, the choice should be a no brainer. Here are 5 reasons why a product always beats a bespoke system. [Read more…]

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