Attention is at a premium. You are just one of the many fighting for a piece of your prospect’s mind.
It doesn’t matter how good your product is, if your prospects are unaware of it.
All of your sweat, blood and tears have come down to this: how effectively can you paint a picture of a better world in your prospect’s mind’s eye?
And will they sign (up)?
It’s not something to leave to chance. Regardless of medium – a promo video, a landing page, a presentation deck – your pitch needs to be carefully constructed, finely tuned and in perfect shape.
What follows are 16 key ingredients for creating an irresistible sales pitch, guaranteed to capture the attention and imagination of your prospect, and convert promotion into sales. [Read more…]