The Mafia Offer: How to Presell your Product at 80% (!) Conversion Rate

godfatherWhether you are in a startup, or an innovator within an existing company, you face a big challenge. How do you know your product will succeed, when 9 out of 10 products fail? The bad news is: you don’t. Not even if you’ve talked with potential customers about your new product. Many of us who have been there (including myself) know that what these potential customers SAY in these interviews is often different from what they will DO.

The good news is: there is a way to find out with a high degree of certainty. And it doesn’t mean investing in product development and taking a jump in the dark (and risk losing a lot of your time and money to find out whether people are willing to pay for it or not).

What if I told you that you don’t have to build a product to start selling it. I have applied it successfully myself several times in different markets. The framework is called The Mafia Offer and if done correctly it can convert at a whopping 80%… It’s an offer you simply cannot refuse :-). [Read more…]

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Good Businesses to Start While You are Employed

Image Courtesy Matt Jones

Do you dream about financial freedom, doing the work you love?

Unfortunately, there are bills to pay. And when starting something new, you’re never 100% sure how things will work out.

Wouldn’t it be cool if there would be a way to be sure you can earn a living before quitting your job?
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The Ultimate Guide to Minimum Viable Products

You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers.

But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting the product in their hands. And yes: asking money for it.

You want them to put their money where their mouth was.

Sure, but what if you do not have a product yet? This is where the minimum viable product comes to play. [Read more…]

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How should Innovators Really Talk to their Customers?

How should Innovators Really Talk to their Customers?

Make this moment count

You should listen to your customers. No, you shouldn’t, because “if I asked my customers what they wanted, they would have said: faster horses” (Henry Ford).

So, what is it?

Here’s the deal. [Read more…]

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5 Reasons Why Solving the Right Problem Can Make You Rich

How a must have product impacts your customer

How a must have product impacts your customer

We’ve all heard this one: build a pain killer, not a vitamin. A must have, not a nice to have. Solving the right problem for the right customer – if you do it right – will get you rich.

It’s (almost) as simple as that.

But somehow it slips through the cracks. So, here are 5 good reasons why you should care. [Read more…]

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