Detailed Guide: 8 Must-Have Elements of an Effective Landing Page

The job of an effective landing page: convert your prospects; pull them down the sales funnel.

The job of an effective landing page: convert your prospects; pull them down the sales funnel.

If only we could automate the biggest challenge any business faces: convincing prospects to buy. Or at least give us their permission to contact them.

That’s exactly what a landing page does for you.

Done well, and it can be a dream come true: it makes money while you sleep. No more expensive sales staff with their good and bad days. You know exactly how much it costs, and how much it makes.

But making an effective landing page is not an easy job. Done poorly, it will end up being a very sad and lonely place.

What are the elements that make a difference between an effective landing page and a ghost town, visited only by an occasional tumbleweed? [Read more…]

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5 Reasons Why Solving the Right Problem Can Make You Rich

How a must have product impacts your customer

How a must have product impacts your customer

We’ve all heard this one: build a pain killer, not a vitamin. A must have, not a nice to have. Solving the right problem for the right customer – if you do it right – will get you rich.

It’s (almost) as simple as that.

But somehow it slips through the cracks.┬áSo, here are 5 good reasons why you should care. [Read more…]

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5 Reasons why a Web Product will Beat the Pants off of any Bespoke Web Application

Written by Vlad, Scott and Jan
Make or buy? Commission a bespoke, custom made software application, or buy a refined, standalone product someone else is developing? You are lucky if you can choose. If the requirements fit, the choice should be a no brainer. Here are 5 reasons why a product always beats a bespoke system. [Read more…]

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