If only we could automate the biggest challenge any business faces: convincing prospects to buy. Or at least give us their permission to contact them.
That’s exactly what a landing page does for you.
Done well, and it can be a dream come true: it makes money while you sleep. No more expensive sales staff with their good and bad days. You know exactly how much it costs, and how much it makes.
But making an effective landing page is not an easy job. Done poorly, it will end up being a very sad and lonely place.
What are the elements that make a difference between an effective landing page and a ghost town, visited only by an occasional tumbleweed? [Read more…]